Saudi Arabia is going to host first Arab Fashion show in March. This is in line with the policy to drive growth in the sector of Fashion.
Princess Noura bint Faisal, honorary president of the Arab Fashion Council (AFC), announced the news to a small group of industry insiders and journalists in London on Monday morning.
She said: “Saudi Arabia’s artistic community has been growing in size and in confidence for a number of years and the General Entertainment Authority believes that such an event will allow a proper platform to showcase their fashion and arts talents as the vehicle for a comprehensive range of entertainment options in Saudi Arabia.”
“The General Entertainment Authority is proud to support an event that seeks to bring people together in a mutual appreciation of the power of fashion and art.”
The show is organized by the Arab Fashion Council and will take place from March 26 to 31 at the Apex Center in Riyadh.
Princess Noura said “This event is just the beginning.”
Layla Issa Abuzaid, Saudi Arabia country director at the Arab Fashion Council, said: “By launching the first Arab Fashion Week in Riyadh, we are aiming at more than to organize a world-class fashion event. We believe that to promote the fashion sector will support other economy sectors such as tourism, hospitality, travel and trade. Our fashion sector is among the fastest growing in the world.”
The AFC, which aims to unite 22 Arab countries under one umbrella, recently launched its regional office in Riyadh.
Event : Arab Fashion Show
Location : Apex Center, Riyadh
Dates : March 26 to 31