Press Release – DNA-ACSI Launch

12-Mar-2015, Jeddah: DNA, a leading Saudi Arabia based market research and business advisory organization, has entered into a partnership with ACSI (American Customer Satisfaction Index) which gives DNA the privilege of using ACSI’s unmatched methodologies for measuring customer satisfaction. The announcement was made today at an event organized by DNA in Jeddah. The event was graced by personnel from DNA including DNA’s CEO Mr. Mustafa Athar Naqwi, Mr. Forrest V. Morgeson III, Director of Research, ACSI and reputed business dignitaries from the private and public sector.

DNA is one of the pioneer and reputed Market Research and Business Advisory services organization in the Kingdom since the last 10 years. DNA has moved a step forward and embraced globally recognized customer satisfaction methodologies, which gives it a cutting edge in the competitive arena.

This partnership gives DNA exclusive rights to use ACSI customer satisfaction measurement methodologies in Saudi Arabia. ACSI was established in 1994 and is the only standardized measure of customer satisfaction in the US economy. For the past 2 decades, ACSI has measured customer satisfaction for more than 230 companies in 45 industries and 10 economic sectors of United States. Most of the top ‘Fortune 500’ companies use ACSI Customer Satisfaction models to gauge their product/services performance in the market. ACSI’s customers satisfaction methodologies are used the world over in countries like United Kingdom, Sweden, Portugal, South Africa Turkey, Kuwait, India, Indonesia, Singapore, Malaysia, South Korea, Turkey and  majority of South and North American countries.

Customer Satisfaction Measurement gauges the satisfaction customers derive from the use of a company’s products and/or services. This will help companies’asses the performance of their products/services with the customers and explore opportunities to make them better.


Anis Khan

Research Director, DNA, Jeddah